A new Hungary fashion company run by young designers is going online to bring local style to the international market. The young owners of Ourstyle Boutique are taking a novel approach to business, holding meetings at night while dressed up in mini-skirts and skinny jeans. Their website is about selling and promoting the work of young Hungarian designers.

One of the owners was inspired by fashion blogs and showrooms she encountered while in Sweden, and with a friend they decided together to open a designer showroom in Budapest. This idea didn't work out so well as resources dried up, and so at this point they took the concept online. They started to do more promotion and participated in international fashion events to gain exposure and contacts. Some of their promotional campaigns involved finding the most stylish undergrad, or asking young fashionistas to create their own looks from the Ourstyle inventory.

This entry was posted on Monday, February 14th, 2011 at 6:58 pm and is filed under Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.